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YouTube Ads for Company Podcasts
Trust, with a number on it.
You buy hours of attention from people who've never heard of you. That's how trust is built.
- Full-episode listeners — people who watch start to finish.
- Scale with no ceiling — thousands of people, or the whole country.
- A number your CFO can read — cost per completed hour.
45 seconds with the founder
Let me show you what this does.
What it is
Your podcast deserves a bigger room
Hourcast is a YouTube ads tool made for company podcasts and long-form video. It puts your episodes in front of people who've never heard of you — right inside the YouTube feed, where they're already there to watch something long.
From there it keeps score. Every episode, every audience, ranked by what a fully-watched hour actually costs — and it keeps pointing your budget at the ones people stay for.
Inside Hourcast
This is what you'll be looking at
Overview. The one metric Google can't optimize: Cost per Completed Hour.
Actions. Clear moves, not raw data. Adjust, mark done.
Audiences detail. Every ad group, ad and segment ranked by CpCH.
Campaign groups. All your campaigns, one shared optimization.
A/B test. Optimized vs. control, side by side.
The wall
You do all the right things. And still, it stalls
Great guests. Clean audio. Every week, on time. Then someone asks what the podcast is actually doing, and nobody has a number to put on it.
It isn't the show. It's who's finding it. Organic tops out, no matter how good you get.
The outcome
Somebody just listened to the whole thing
Not a view. Not one minute and gone. Forty-seven minutes with you — your voice, your argument, the answer to the thing they were quietly worried about.
That's the deepest attention there is.
And when they finally talk to you, they already know you.
The metric
What does a full hour of listening cost you?
A view is a few seconds. A completed hour is someone hearing the entire episode — start to finish.
One metric runs it all: Cost per Completed Hour — what you pay for one full hour watched to 100%.
Google's algorithms were built for short ads and can't optimize for this. Hourcast was built only for it.
Who it's for
Built for shows that sell on trust
Grow your company podcast on YouTube — starting today
No card · Cancel anytime · $30/month after trial
What users say
Growth, in their words
“We were skeptical. Then we understood: completed hours are trust.”
“We compared it against every channel we buy. It earned its place in the mix.”
“A way to buy the highest-quality time someone can spend with your podcast.”
“Organic keeps recommending me to the same kind of people. I wanted out of that bubble.”
FAQ
The four that matter
Can we use our existing Google Ads account?
Yes. Hourcast runs inside the Google Ads account you already use. You connect it, set a budget, and apply the Actions Hourcast hands you. Setup takes 10 minutes.
What does it cost?
Hourcast is $30/month. On top of that you need an ad budget — around $15–20 a day, roughly $500 a month. That budget is your Google Ads spend on YouTube, separate from the subscription.
How soon will I see results?
Your first data appears the day after setup. Budget shifting begins around day 5, once campaigns have enough completed views, and results compound over 2–3 weeks.
Can I cancel anytime?
Yes. No longterm contracts. $30 per month, cancel whenever. Reactivate anytime.